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انتظار عملکرد
, performance expectancy, effort expectancy, social influence, and facilitating conditions) that influence behavioral intention to use a technology and/or technology use.
Here, performance expectancy is defined as the degree to which using a technology will provide benefits to consumers in performing certain activities; effort expectancy is the degree of ease associated with consumers' use of technology; social influence is the extent to which consumers perceive that important others (e.g.
The construct tied to utility, namely performance expectancy, has consis- tently been shown to be the strongest predictor of behavioral intention (see Venkatesh et al. 2003).
, performance expectancy, effort expectancy, social influence, facilitating conditions, and behavioral inten- tion) were adapted from Venkatesh et al
PLS Loadings and Cross-Loadings Construct Factor 1 Factor 2 Factor 3 Factor 4 Factor 5 Factor 6 Factor 7 Factor 8 Performance Expectancy (ICR = 0.88) PE1 .87 .14 .17 .08 .15 .05 .10 .09 PE3 .82 .21 .14 .22 .07 .07 .08 .17 PE4 .85 .15 .15 .21 .14 .07 .19 .14
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